Fresh News
Amazon sets new sales record in Germany
Amazon has set another sales record in Germany – up 12.3% last year, while the whole German e-commerce market is heading toward €96.3 billion in 2026. Marketplaces already account for 56.7% of all online sales in the country, and that share keeps growing – making a presence on Amazon.de more important than ever.
easyGroup launches easyShop.com marketplace in 21 countries
easyGroup is launching the easyShop.com marketplace – right away in 21 European countries, with seller sign-ups starting now. For sellers: register your interest on easyShop.com today – onboarding starts before the marketplace opens to buyers, i.e. before Q4 2026, and early sellers get visibility from day one.
EU Directive 2023/2673: "cancellation button" from 19 June 2026
Directive (EU) 2023/2673 requires all online sellers in the EU to add a clearly visible cancellation button directly in the checkout process – effective from 19 June 2026. For sellers: check your returns flow now and add a digital order-cancellation button by 19 June 2026 – especially if you sell in Germany or the Netherlands.
AR try-on: top innovation of 2026 for German consumers
75.9% of consumers in Germany name virtual AR try-on as the most anticipated innovation of 2026. For fashion and home goods sellers in the EU, this gives a practical tool to cut returns and boost conversion rates.
Global trade 2026: fastest growth since 2017
Global trade is growing faster in 2026 than at any point since 2017. The level of globalization has hit a record – for the first time, a quarter of all goods worldwide are sold outside their country of production. What this means for us: buyers in Europe are increasingly looking for products from foreign sellers. By 2029, the market is expected to grow another 2.6% per year – steady and predictable. In short: entering the EU market has never looked better in the last 10 years.
Amazon Prime Day 2026: June 23–26
Amazon Prime Day 2026 will run from June 23 to 26 – four days of discounts of up to 50% on electronics, groceries, beauty and entertainment, exclusively for Prime members. For sellers: start your Prime Day campaigns now – Amazon’s early deals have already kicked off, and shoppers are already in buying mode.
PPWR takes effect 12 August 2026: sellers become "manufacturers"
From 12 August 2026, the PPWR regulation applies – anyone selling goods in their own branded packaging becomes a "manufacturer" with a full set of obligations: labelling, a unique identifier and an EU declaration of conformity. For sellers across the EU, there’s another requirement: a separate authorised representative in each country of delivery – without it, cross-border trade between member states becomes illegal.
TikTok Shop breaks into Germany’s top 15 online retailers
After just one year in Germany, TikTok Shop has reached #15 among online retailers with an annual turnover of over €700 million – overtaking Douglas and other established players. 15% of online shoppers have already made at least one purchase via the platform, up from 10.5% just six months ago. A clear sign that TikTok Shop is reshaping how traffic and money flow in European e-commerce.
Amazon.de: 384.3M visits in April 2026
Amazon.de remains Germany’s #1 marketplace and the #3 website overall in the country. For sellers, offering PayPal and pay-by-invoice (Kauf auf Rechnung) is essential – without these two payment methods, German shoppers often won’t complete their order. TREEBERG helps you legally receive payouts from European marketplaces.