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World Cup 2026 + mobile commerce: 6 billion viewers, one buying moment

6 billion viewers – and most of them are on their phones

The FIFA World Cup 2026, hosted across the United States, Canada, and Mexico, is expected to be watched by around 6 billion people worldwide – making it the most-viewed sporting event in history. At the same time, research shows that 56% of fans use their smartphone as a second screen during matches: checking stats, sharing highlights, arguing in comments. And shopping.

Mobile commerce is exploding – the World Cup is the accelerant

US mobile commerce revenue recently stood at $431 billion and is projected to reach $856 billion by 2027 – more than doubling in just a few years. The 2026 World Cup lands squarely in this growth window, and it's no coincidence: jerseys, fan merchandise, sports gear, but also fashion and electronics are bought impulsively via smartphone during this period – directly from social media posts, highlight clips, or live commentary feeds.

Optimise product listings for mobile – before the rush hits

The difference between a purchase and a bounce often comes down to three seconds: load time, product image, CTA button. Sellers on Amazon, Shopify, or any marketplace with slow product pages, poor mobile images, or unclear buy buttons lose that impulse buyer immediately. In practice: optimise images in WebP format, place the main keyword in the first 80 characters of the title, make the CTA button large and clearly visible on a small screen.

Mobile-ready product pages need logistics to match: fast delivery is a purchase-deciding factor, especially for fan merchandise and seasonal products. TREEBERG stores inventory in Nordhorn, Germany, and ships from there to over 20 countries within 24 hours – ideal for sellers who want to back up World Cup 2026 demand with a reliable fulfillment partner.

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World Cup 2026 + mobile commerce: 6 billion viewers, one buying moment

6 billion people will watch the FIFA World Cup 2026 – and 56% of fans use their phone as a second screen during matches. US mobile commerce is on track to reach $856 billion by 2027. What this means for sellers: being visible with fast, mobile-optimised product listings during the biggest sporting event in history means reaching buyers in real time.

Amazon sets new sales record in Germany

Amazon has set another sales record in Germany – up 12.3% last year, while the whole German e-commerce market is heading toward €96.3 billion in 2026. Marketplaces already account for 56.7% of all online sales in the country, and that share keeps growing – making a presence on Amazon.de more important than ever.

easyGroup launches easyShop.com marketplace in 21 countries

easyGroup is launching the easyShop.com marketplace – right away in 21 European countries, with seller sign-ups starting now. For sellers: register your interest on easyShop.com today – onboarding starts before the marketplace opens to buyers, i.e. before Q4 2026, and early sellers get visibility from day one.

EU Directive 2023/2673: "cancellation button" from 19 June 2026

Directive (EU) 2023/2673 requires all online sellers in the EU to add a clearly visible cancellation button directly in the checkout process – effective from 19 June 2026. For sellers: check your returns flow now and add a digital order-cancellation button by 19 June 2026 – especially if you sell in Germany or the Netherlands.

AR try-on: top innovation of 2026 for German consumers

75.9% of consumers in Germany name virtual AR try-on as the most anticipated innovation of 2026. For fashion and home goods sellers in the EU, this gives a practical tool to cut returns and boost conversion rates.

Global trade 2026: fastest growth since 2017

Global trade is growing faster in 2026 than at any point since 2017. The level of globalization has hit a record – for the first time, a quarter of all goods worldwide are sold outside their country of production. What this means for us: buyers in Europe are increasingly looking for products from foreign sellers. By 2029, the market is expected to grow another 2.6% per year – steady and predictable. In short: entering the EU market has never looked better in the last 10 years.

Amazon Prime Day 2026: June 23–26

Amazon Prime Day 2026 will run from June 23 to 26 – four days of discounts of up to 50% on electronics, groceries, beauty and entertainment, exclusively for Prime members. For sellers: start your Prime Day campaigns now – Amazon’s early deals have already kicked off, and shoppers are already in buying mode.

PPWR takes effect 12 August 2026: sellers become "manufacturers"

From 12 August 2026, the PPWR regulation applies – anyone selling goods in their own branded packaging becomes a "manufacturer" with a full set of obligations: labelling, a unique identifier and an EU declaration of conformity. For sellers across the EU, there’s another requirement: a separate authorised representative in each country of delivery – without it, cross-border trade between member states becomes illegal.

TikTok Shop breaks into Germany’s top 15 online retailers

After just one year in Germany, TikTok Shop has reached #15 among online retailers with an annual turnover of over €700 million – overtaking Douglas and other established players. 15% of online shoppers have already made at least one purchase via the platform, up from 10.5% just six months ago. A clear sign that TikTok Shop is reshaping how traffic and money flow in European e-commerce.

Amazon.de: 384.3M visits in April 2026

Amazon.de remains Germany’s #1 marketplace and the #3 website overall in the country. For sellers, offering PayPal and pay-by-invoice (Kauf auf Rechnung) is essential – without these two payment methods, German shoppers often won’t complete their order. TREEBERG helps you legally receive payouts from European marketplaces.