Amazon.de: 384.3M visits in April 2026

384.3M visits – Amazon.de is the #3 website in Germany overall

In April 2026, Amazon.de recorded 384.3 million visits, remaining not only by far the largest marketplace in Germany but also the third most-visited website in the entire country – ahead of many media and social platforms. For any seller thinking about organic reach in Germany, Amazon.de is a channel that's hard to ignore.

Traffic alone doesn't sell – payment methods decide

High traffic means little if checkout loses the customer. In Germany, PayPal and "pay by invoice" (Kauf auf Rechnung) aren't nice-to-haves – they're baseline expectations. Studies and real-world experience consistently show that when these two payment options are missing, many German shoppers abandon their order – even when they genuinely wanted the product. Credit card alone is often not enough in Germany.

The legal side: receiving payouts from EU marketplaces

For sellers based outside the EU or Germany, there's an additional question: how to legally and smoothly receive revenue from European marketplaces – including the tax and banking requirements that come with payment providers like PayPal or invoice-based payments via European processors.

TREEBERG takes care of the logistics side: storage, shipping and returns management from Nordhorn, Germany. To benefit from Amazon.de's 384.3 million monthly visits, sellers need to optimise both their payment setup and their logistics for the German market.