384.3M visits – Amazon.de is the #3 website in Germany overall

In April 2026, Amazon.de recorded 384.3 million visits, remaining not only by far the largest marketplace in Germany but also the third most-visited website in the entire country – ahead of many media and social platforms. For any seller thinking about organic reach in Germany, Amazon.de is a channel that's hard to ignore.

Traffic alone doesn't sell – payment methods decide

High traffic means little if checkout loses the customer. In Germany, PayPal and "pay by invoice" (Kauf auf Rechnung) aren't nice-to-haves – they're baseline expectations. Studies and real-world experience consistently show that when these two payment options are missing, many German shoppers abandon their order – even when they genuinely wanted the product. Credit card alone is often not enough in Germany.

The legal side: receiving payouts from EU marketplaces

For sellers based outside the EU or Germany, there's an additional question: how to legally and smoothly receive revenue from European marketplaces – including the tax and banking requirements that come with payment providers like PayPal or invoice-based payments via European processors.

TREEBERG helps sellers legally and smoothly receive payouts from European marketplaces – as part of a complete package covering storage, shipping, and returns management from Nordhorn, Germany. To benefit from Amazon.de's 384.3 million monthly visits, sellers need to optimise both their payment setup and their logistics for the German market.