B2BContact Us
Germany +49 5921 7262448 48531 Nordhorn, Hüsemanns Esch 4

Amazon sets new sales record in Germany

12.3% growth in an already mature market

Amazon posted 12.3% sales growth in Germany last year – a striking number for a market many considered "saturated". At the same time, the entire German e-commerce sector is heading toward €96.3 billion in 2026. The takeaway: online retail in Germany keeps growing, and Amazon is growing even faster than the market as a whole.

Marketplaces are no longer a trend – they're the default

56.7% of all online sales in Germany now happen via marketplaces – more than half. For brands that sell only through their own online store, this is becoming a real competitive disadvantage: shoppers search on Amazon first, compare prices there, and often buy directly on the marketplace without ever visiting the brand's own shop.

What this means for sellers on Amazon.de

If you sell on Amazon in Germany – or are planning to start – you're tapping into a growing pie, but also growing competition. What will set sellers apart is who ships fastest, ties up the least inventory, and handles returns efficiently. This is where local fulfillment becomes a real advantage: holding stock in a German warehouse lets you fulfil Amazon and other marketplace orders within 24 hours, without paying high FBA storage fees.

TREEBERG handles storage, picking, packing and shipping from Nordhorn for brands selling on Amazon.de and other marketplaces – with delivery to over 20 countries within 24 hours. Setting up logistics in Germany now means you're ready to ride Amazon's continued growth.

Fresh News

View all news

Amazon sets new sales record in Germany

Amazon has set another sales record in Germany – up 12.3% last year, while the whole German e-commerce market is heading toward €96.3 billion in 2026. Marketplaces already account for 56.7% of all online sales in the country, and that share keeps growing – making a presence on Amazon.de more important than ever.

easyGroup launches easyShop.com marketplace in 21 countries

easyGroup is launching the easyShop.com marketplace – right away in 21 European countries, with seller sign-ups starting now. For sellers: register your interest on easyShop.com today – onboarding starts before the marketplace opens to buyers, i.e. before Q4 2026, and early sellers get visibility from day one.

EU Directive 2023/2673: "cancellation button" from 19 June 2026

Directive (EU) 2023/2673 requires all online sellers in the EU to add a clearly visible cancellation button directly in the checkout process – effective from 19 June 2026. For sellers: check your returns flow now and add a digital order-cancellation button by 19 June 2026 – especially if you sell in Germany or the Netherlands.

AR try-on: top innovation of 2026 for German consumers

75.9% of consumers in Germany name virtual AR try-on as the most anticipated innovation of 2026. For fashion and home goods sellers in the EU, this gives a practical tool to cut returns and boost conversion rates.

Global trade 2026: fastest growth since 2017

Global trade is growing faster in 2026 than at any point since 2017. The level of globalization has hit a record – for the first time, a quarter of all goods worldwide are sold outside their country of production. What this means for us: buyers in Europe are increasingly looking for products from foreign sellers. By 2029, the market is expected to grow another 2.6% per year – steady and predictable. In short: entering the EU market has never looked better in the last 10 years.

Amazon Prime Day 2026: June 23–26

Amazon Prime Day 2026 will run from June 23 to 26 – four days of discounts of up to 50% on electronics, groceries, beauty and entertainment, exclusively for Prime members. For sellers: start your Prime Day campaigns now – Amazon’s early deals have already kicked off, and shoppers are already in buying mode.

PPWR takes effect 12 August 2026: sellers become "manufacturers"

From 12 August 2026, the PPWR regulation applies – anyone selling goods in their own branded packaging becomes a "manufacturer" with a full set of obligations: labelling, a unique identifier and an EU declaration of conformity. For sellers across the EU, there’s another requirement: a separate authorised representative in each country of delivery – without it, cross-border trade between member states becomes illegal.

TikTok Shop breaks into Germany’s top 15 online retailers

After just one year in Germany, TikTok Shop has reached #15 among online retailers with an annual turnover of over €700 million – overtaking Douglas and other established players. 15% of online shoppers have already made at least one purchase via the platform, up from 10.5% just six months ago. A clear sign that TikTok Shop is reshaping how traffic and money flow in European e-commerce.

Amazon.de: 384.3M visits in April 2026

Amazon.de remains Germany’s #1 marketplace and the #3 website overall in the country. For sellers, offering PayPal and pay-by-invoice (Kauf auf Rechnung) is essential – without these two payment methods, German shoppers often won’t complete their order. TREEBERG helps you legally receive payouts from European marketplaces.