A new marketplace with European reach from day one
easyGroup – known for brands like easyJet – is launching a new online marketplace, easyShop.com, that will be available in 21 European countries right from the start. That's unusual: most new marketplaces launch in one or two countries and expand later. easyShop.com is betting on pan-European reach from day one.
Early sign-up means early visibility
Seller interest registration is open now – before the marketplace even opens to buyers, expected before Q4 2026. Onboarding happens ahead of the official launch, which means sellers who register early have a real chance to be fully set up from the start, while late arrivals will be playing catch-up.
How sellers should prepare
A new marketplace spanning 21 countries means one thing above all: cross-border logistics. If you want to sell across multiple EU countries at once, you need one central warehouse with shipping coverage to all relevant markets – not 21 separate shipping setups. A warehouse located centrally in Europe, in Germany, can reach most easyShop countries with standard shipping.
TREEBERG stores inventory in Nordhorn and ships from there to over 20 countries within 24 hours – ideal for being ready to fulfil from day one when a pan-European marketplace like easyShop.com launches. Sellers who set up their logistics now won't be improvising at launch.