75.9% of consumers in Germany are waiting for AR try-on

According to recent surveys, 75.9% of consumers in Germany name virtual AR (augmented reality) try-on as the most anticipated online shopping innovation of 2026. Shoppers want to see how clothing, glasses, or furniture will actually look – on their own body or in their own living room – before buying, without setting foot in a physical store.

Why this matters for fashion and home goods sellers

The biggest barrier to selling fashion, shoes, eyewear, or furniture online is uncertainty: will the size fit? Will the colour work in the room? That uncertainty leads to two outcomes – either the customer doesn't buy at all, or they buy multiple variants and return most of them. AR try-on tools tackle this problem at the source, reducing uncertainty before the purchase happens.

Fewer returns means lower logistics costs

Every return costs not just reverse shipping, but also inbound inspection, possible refurbishing, and restocking. Cutting the return rate through AR try-on directly reduces logistics costs – but only if the returns that still happen are processed efficiently. A fulfilment partner that inspects, refurbishes, and restocks returns quickly keeps stock from sitting "lost" between reverse shipping and resale.

TREEBERG handles complete returns management for brands selling in Germany and the EU – from receiving the return to restocking it. If you're investing in AR try-on to cut returns, make sure the returns that remain don't become a bottleneck in your own logistics.